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Cybersecurity
bulletproof home networks

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a Call

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Home Service
Website Systems

Inbound Leads to Text/Mobile App
Automated responsive systems
to book local prospects

Automatic Text/Call Back

Dedicated AI Agent with human oversight to optimize,

5-star Review System

Automated review management & post to your Google Business Profile, where 80% of calls originate

Unified Inbox

Structured data and content built from your online presence, so you show up across all LLMs & Voice Assistants

Need more projects fast?

Custom AI Sales Systems:

AI ads, voice AI
& booking automations

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A Services Call

Town & Trades helps home service and outdoor living contractors get a steady flow of new projects with AI-powered search visibility and custom built AI sales infrastructure systems for qualified appointments on your calendar.

Our contractor lead system can keep your company showing up in organic google search, google maps, google AI overviews and AI search results when people search for your trade “near me”.

When you need immediate revenue, our AI sales infrastructure uses AI Ads, AI Voice follow-ups, booking automations and closing assistance to get you onsite for sales meetings and quotes, guaranteed.

Founder with 25+ years in technology integration

Whom We Serve

Past ACK Clients

Home Service Contractors

Electrical, Plumbing & HVAC contractors
Outdoor Living Design & Build
Roofing, Decking, & Flooring
Hardscape & Paver Contractors
Property Maintenance Firms
Landscape Design & Build
Tree Service & Removal
Pool & Patio Contractors

About
Town & Trades

National Utility Brokerage

Pete Arsenault – Founder

Since washing ashore on Nantucket in 2005, I’ve worked with businesses across all industries serving the island – from trades and contractors to professional services, hotels, restaurants and retail.

With Faraway Island Media, I established myself as the go-to technician for IT & AV support, as well as with a niche clientele of seasonal corporate executives at their summer homes on Nantucket.

Before Nantucket, my career was in business development for tech startups, including:

  • Web 1.0 SaaS recruiting products – Hotjobs.com / Yahoo.com
  • Custom software development. – Domani Software Services
  • Voice & Data network consulting – Lightyear Communications
  • Special Advertorial Sections – Sapient Partners for BusinessWeek, Fortune and Forbes.

I have a B.S. in Marketing Management from Providence College, with an emphasis in Western Civilization – which is turning out to be more relevant than the marketing.

Read more about Pete’s background at:
PeteArsenault.com

Read more about Pete’s IT/AV Trade at:
Faraway Island Media

Let’s Work Together

Consultation via Zoom

Schedule
A Call

or

Call / Text: 508-257-7776

Schedule a call with us
Schedule a call with us

Contractor Website Systems

Automate with a unified inbox
Missed call Text back & AI Discovery
5 Star Review System

Our proprietary software system mirrors the strategy used by tech titans like
AirBnB, Expedia, Thumbtack, Houzz & Angie’s List to post and rank all your services in every single
geographic location you serve.

How it works

What we do for you

AI Service Pages are your local foundation, a long term solution to be listed in Google’s AI Search mode with relevant content at high volume, which feeds all other AI results.

We create 3 custom pages per day of unique content covering all your services for every city, town, village and neighborhood that you service.

AI now makes it possible for local trade businesses to take control of their leads online by cost effectively using the same technology and strategy that has worked for massive corporations.

This puts your contracting business heads and shoulders above your competition, and landing you leads on auto-pilot.

All the services you provide, in all your service areas
All the services you provide, in all your service areas
Own the Internet in your market
Own the Internet in your market

Column Content.

Organic traffic from motivated buyers
Organic traffic from motivated buyers

Column Content.

AI Search
Optimization

GBP management & automation

A 24/7 AI crew to manage and optimize your profile, with consistent,
custom posts about your jobs.

Get found where 90% of local homeowners search first

How it works

What we do for you

The key to winning the Map Pack is active management and steady updates with the kind of content Google wants – so it keeps showing your business at the top.

We maintain the quality and quantity of your reviews, listings and citations across directories through:

  • Content & engagement automation
  • Reviews, reputation & listing management
  • Performance and insight tracking
  • Ongoing support and daily maintenance
Climb the ladder
to the top of the Map Pack
Climb the ladder
to the top of the Map Pack
Automate your
review process
Automate your
review process
Optimize your profile
for all your service areas
Optimize your profile
for all your service areas

AI Optimization

Get recommended in AI Search:
LLM platforms and AI Assistants

ChatGPT, Google Gemini, Microsoft Co-Pilot,
Apple Siri, Amazon Alexa, Perplexity, Claude

Plug & play – no website changes needed

Get found across AI platforms
Get found across AI platforms

What we do for you

We analyze your business, services, and local market to understand how people ask AI for what you do. Our system builds an AI-ready business profile and FAQ to match those real queries.

Next, we embed your business profile with structured, AI-friendly data and publish it across industry databases and online directories. That way, AI tools and search engines can easily recognize and recommend your company.

Once it’s live, the optimization keeps working in the background—updating, learning, and helping your business get recommended automatically in AI Search.

The result is a steady stream of high-intent leads from AI platforms that perfectly complements your Google search and Maps visibility.

Increase your Sales
Increase your Sales

Schema as a Service

Schema as a Service

Guaranteed Results

Guaranteed Results

Custom
AI Systems

Built-for-you AI Sales Engine

When you’re ready to turn AI visibility into booked jobs, we build a custom AI system that targets, captures, nurtures, and books a steady stream of qualified prospects straight onto your calendar.


AI Video Ads:

Custom AI “spokesperson” videos, scripted and produced for your trade, then run by pro media buyers so the right homeowners see you first

AI Voice Assistants:

AI follows up like an owner would on a job site – answering questions, qualifying prospects, and moving serious buyers toward a call without wasting your time.

Nurture Funnels & Auto-booking:

Text + email follow-up and smart scheduling that turn warm leads into pre-qualified sales meetings booked right into your calendar.

Past ACK Clients

Clients Get:

Qualified Sales Leads

Targeted AI ads and follow-up that focus on higher-value projects in the areas you actually want to work.

24/7 AI Sales Team

Custom AI callers and chat agents that answer questions, follow up, and move prospects toward booked slots on your calendar.

CRM
Integration

Every call, chat, and booking tracked, so you know exactly where jobs are coming from and what’s paying off.

Local Service
Pages FAQ

What are Local Service Pages really?

AI Service Pages are like long-term “AI SEO” assets for your business. We build out service + location pages around how homeowners actually search (“kitchen remodeler in New Orleans,” “emergency plumber near me”), so you show up for more of the jobs you really want in the towns you serve.

.

What’s different about working with Town & Trades?

I’ve spent almost 20 years helping trades and local service businesses in one of the most competitive zip codes in the country. So I understand what’s important to trades business owners from literally inside offices like yours, from what’s on top of your desk to what’s in the utility tech closet.

Town & Trades AI is built to work the way good contractors do: clear scope, straight talk, and long-term relationships. I only work with businesses that care about their reputation as much as I care about mine.

What kind of leads does this bring in?

Leads come from homeowners who searched for your service in your service area and clicked an organic result—not a cheap coupon ad. Because they’re actively looking for help, they’re usually warmer and easier to close than pay-per-click traffic or shared leads.

This results in evergreen leads to your contracting business, so you can scale WITHOUT AD SPEND and have FREE, CONSISTENT leads from organic Google search that will eventually get listed in Google’s AI Overviews, which in turn feeds the other AIs like ChatGPT and voice assistants like Siri.

Do you have to change my website?

If you have a WordPress site, no rebuild is required. We add or connect AI Service Pages in a way that works with your existing site and branding. Most clients keep their current site and treat this as the “AI foundation” layer under everything else they do online.

However, the clearer your website is, the better our AI can parse your site to build service pages. If you need a new simple website, we can build you a simple, cost effective one that deliver just what you need.

GBP AI FAQ

What exactly is a Google Business Profile AI?
+

It’s a fully managed AI + human service that keeps your Google Business Profile active, accurate, and moving up the Google Maps results.

We handle posts, photos, services, Q&A, review replies and local targeting so your business shows up where homeowners actually click: the Map Pack.

How does this help my business get more jobs?
+

Most “near me” searches end in the map results. When your profile is complete, active, and loaded with proof that you do great work, more of those searches turn into calls..

Our job is simple: keep your profile in front of local homeowners, week in and week out, so you’re the easy choice when they’re ready to hire.

What kind of content would you post?
+

We post a mix of content you can text in and relevant content we create, including service highlights and specialties, project spotlights, seasonal tips and reminders, offers and promos, and short FAQs that answer common homeowner questions (when you have them)

Every post is written in plain language, tagged with the right locations, and tuned to help both Google and AI search tools understand exactly what you do and where.

Do you manage reviews and help me get more of them?
+

Yes, we reply to every review with professional, human-approved responses, help you set up an easy review request process after finished jobs, watch for problem reviews so you can respond quickly and protect your reputation.

Good reviews help you rank, help you close, and help AI tools feel confident recommending you—so we treat them like gold.

How is this different from “old-school SEO” or the agencies cold-calling me?
+

I’ve been on the receiving end of those spam calls since the 2000s too. I’d rather work the way good contractors do: clear scope, straight talk, and results you can actually see in your call logs and calendar.

That means this is tailored specifically for what is most effective for trades & local services, not generic SEO costing thousand of dollars that gets blown up with every algorithm update.

How do I know if it’s working?
+

We provide you with a monthly report with detailed analytics on overall performance and progres, including Map rank movement in your key service areas, calls, website clicks, and direction requests from your profile. We also review activity and growth and highlight key wins or issues we’re seeing.
If something isn’t moving the way it should, we adjust. No “set it and forget it” and hope.

Does this replace AI Service Pages, or work with them?
+


They work best together. AI Service Pages are your long-term “AI foundation” that helps you rank across every town & service. Google Profile AI logs activity and reviews that help you win the Map Pack. You can start with either, but the combination is what really locks down your local market.

AI
Optimization

Will this work for my contracting business?

AI Optimization is designed to be like a firehose of your data sent to the recommendation platforms for local service searches, so as long as it’s active you will likely be one of the first in your area building authority.

Combined with AI Service Pages & GBP AI, these are the simplest, highest value and cost effective tools on the market to build an organic referral machine with AI search into the future.

How long until I see results?

AI Optimization will be the fastest traction of our subscription models, and most businsesses should start seeing results coming from AI platforms in Google Analytics within 30 days. If you don’t start getting leads or potential customers we offer a 30 day money back guarantee.

AI Service Pages & GBP AI are long-term processes targeting Google, where 80% of leads originate for local services. Your results are cumulative over time and the service pages and production are yours to keep.
AI Optimization acts like a turbo boost that will consistently send your data to the other 20% of local search across AI platforms as long is it’s turned on.

What is the process that makes this work?

First we build an AI friendly business profile based on an onboarding form and your online data on your services.

Next we embed rich structured data into your profile and publish it to the data sources that AI crawlers ingest.

This “Schema as a Service” auto-generates custom FAQ data to attach to your profile to feed to AI platforms.

We constantly refresh schema and FAQ feeds to the platforms so as the algorithms evolve your business is consistently a trusted solution to the questions.

How can I track the results?

Your results are shown in-house in your preferred analytics program, usually Google Analytics. You will see chatgpt.com, gemini.google.com, perplexity.ai, and other AI platforms as traffic sources.

AI Sales
System FAQ

Can you build something custom for my business?
+

Yes. We don’t sell templates — we build custom automation that solves your problem, not a theoretical one.

Will AI automation replace my existing staff?
+

No. Our AI solutions are designed to augment your team’s capabilities, handling repetitive tasks and allowing your staff to focus on higher-value activities.

What we do and what AI does best right now is automate WORKFLOWS, not entire jobs by humans. We found high value, high ROI tasks that are also the most boring and repetitive and are what AI excels at doing, and we use AI to build these services intended for the trades.

How do I know AI won’t make mistakes or damage my brand?
+

Badly configured AI absolutely can. That’s why we test all messaging, build with approval loops, and only launch when the system behaves exactly as intended — with your sign-off. We want to create long-term sustainable and profitable partnerships, so we put in the work to ensure positive results

Do you integrate with my CRM?
+

Yes. Leads go into our CRM which can be used stand alone, but is designed to seamlessly integrate with various CRM platforms, ensuring a smooth workflow.

How do I monitor the performance of your services?

We offer full transparency and comprehensive dashboards that provide real-time insights into content being created online, agent interactions, customer satisfaction, and overall effectiveness.

How long until I see results?
+

Projects start at 90 day builds to iterate based on performance, with the goal to see measurable ROI in the first 30 days, depending on lead quality and system fit. We guarantee you ROI on your investment, or we will work on your project until it is achieved.

There is NO LONG TERM CONTRACT, after 3 months our subscription maintains and supports your build, and you are free to move on if you are unsatisfied for any reason.

Our philosophy is based on angel investor Naval Ravikant’s philosophy, which is to play long term games with long term people, not just extract transactional value from commodity services.

AI is the fastest growing tech in the history of the world, and we want to work with those who want to work together to consistently get to the best mutual outcome using the tools available.

Contact

PO BOX 1047

Nantucket, ma 02554
United States

Call Or Text: 508-257-7776

pete@townandtrades.com
www.townandtrades.com

www.farawaypete.com

Schedule A Strategy Call